OnePlus lost the game and is now OneMinus, Here’s how they lost, in detail covering all of the aspects from the beginning of their journey till today.
Official Website: Oneplus.com
OnePlus was founded in 2013, by Pete Lau and Carl Pei (the latter is now with his own brand called, nothing.), with a vision of making users ‘Never Settle’ on the lower-quality devices produced by other smartphone companies. Still, OnePlus lost the game.
Lau had explained that
“We will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use.”
He also showed aspirations of being the “Muji of the tech industry”, emphasizing its focus on high-quality products with simplistic, user-friendly designs.
At first, it was an overwhelming experience for the tech enthusiasts to see such a promising brand delivering exactly what people were feeling missed in the existing smartphones. But now, OnePlus has lost the game. But how was the beginning?
OnePlus One – The first gift from OnePlus
The highly anticipated phone from OnePlus got the title of ‘The Flagship Killer’ of the year 2014.
They continued the journey with the OnePlus 2, X, 3, 3T, 5, 5T, 6, 6T, and the likes.
But what’s changed?
Well, look at the price to performance ratio of the OnePlus One, and cross-check it with the price to performance ratio of the latest from the brand OnePlus 8T.
OnePlus One – 299$ Launch Price
OnePlus 8T – 749$ Right Now
See the difference?
OnePlus, unfortunately, is not a value for money (maybe they are still, in some way or the other, the 8T is really a good phone though), flagship killer brand anymore.
Why OnePlus lost the game?
Answer 1: They have been rebranding Oppo phones and Vivo phones and the likes and delivering almost the same thing as any other existing smartphone companies do.
We did not expect that from OnePlus right? I mean, in such a short period they gained such an immense level of popularity and acceptance, for what? It was for their innovative measures and revolutionary products, all within the budget of the layman.
But just look at these:
What started so well ended up being the same story, failure. That is how OnePlus lost the game.
Answer 2: They themselves have turned into one of the flagship producing brands.
They have just updated themselves to compete with the Big Boys, and while they surely started with a view of destroying the Big Boys, they are now, one of them. This is one of the big reasons why OnePlus lost the game.
However, we still pretty much love and admire OnePlus, and would love to see its comeback in one way or the other, but certainly not with the likes of Nord 10 or Nord 100, duh!
MKBHD here beautifully summarizes the company’s downfall and why they went to become one of the flagship killers to flagship:
The Brand remains one of the top-notch companies out there, and they are manufacturing TVs, Headphones, Wearables, etc. to explore other fields too, and, they are doing good, pretty good.
The Final Words of OnePlus lost the game
Now, all we can say is that OnePlus, was a hope for people, when OnePlus, was, OnePlus, people had something to talk about, they knew OnePlus would bring something new, and better than the competition every once in a while, and they used to do that, but the oppofication of OnePlus did not play well in the end, and it should be stopped asap. And then, OnePlus lost the game.
OnePlus should focus more on releasing unique products and just stop rebranding existing ones, which they are doing without any thinking.
However, Carl Pei has come up with a new game, let’s wait for it till it can bite off OnePlus or give us a new enthusiastic brand.
Till then, never settle.